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Happy Birthday Bib! Bibendum celebrates his 100th birthday in 1998 and helps Michelin in the UK to celebrate theirs this year

1995 - 2005 Into the New Millennium

In 1998 Bibendum was one hundred years old with the year being declared 'The Year of Bibendum'. Today Michelin in the UK is one hundred years old and Bibendum is helping us to celebrate. The company established a brand licensing programme called 'Michelin Lifestyle' and creates an economic development arm 'Michelin Development'. Michelin is still the biggest tyre maker in the British Isles and is looking forward to the next hundred years.

An image of a Bibendum shaped hot air balloon which was a major attraction during The Year Of Bibendum in 1998

Click a year below to discover what happened. (opens popup) 

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