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An image of Bibendum dancing with a 1920's 'flapper'. He's very versatile!

1915 - 1924
Roaring through the 1920s

During the 1920's, the number of cars circulating in Europe increased three-fold. In general there was no road numbering in the UK until 1921 with Michelin providing the first numbered road map in the UK. Michelin had established a highly successful and popular Touring office  that provided individualised travel itineraries. The expansion of car ownership downwards to the middle classes led to a massive increase of holiday travel by automobile. It became a sophisticated two-way information exchange promoting motoring activities of every kind. 

An image of a typical 1920's poster. Bibendum has changed in appearance slightly and doesn't smoke any more

Click a year below to discover what happened. (opens popup) 

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