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An image of Bibendum playing cricket, the essential English game.

1905 - 1914 Bibendum arrives in the British Isles:
The opening of Michelin House

Michelin was formally incorporated on May 11 1905.  By the end of 1906, the company had outgrown its offices and depot at 49/50 Sussex Place, South Kensington and employed over 50 people. The Michelin brothers decided to design and build a completely new headquarters which they would own outright. On Friday 20 Jan 1911 the new building at 81 Fulham Road was opened and remained Michelin's London base for 75 years.

An image of Michelin House. The company's London HQ between 1911 and 1986

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